Digital visibility strategy
Learn how to build a strong online presence through branding, content strategy, and search engine visibility. This hands-on course provides practical tools to increase digital visibility across platforms.
About the course
Digital visibility is essential for businesses and professionals seeking to stand out online. This course introduces participants to the fundamentals of branding, content planning, social media strategy, and SEO basics. With a strong focus on practical application, the course combines theory with exercises based on participants’ own cases. The aim is to provide participants with concrete strategies and methods they can immediately use to strengthen their digital presence.
Course skills
After completing the course, you will be able to:
- Develop a simple brand and positioning platform, including messaging and target groups
- Plan and execute a basic content and channel strategy for digital platforms
- Apply fundamental SEO techniques to improve website visibility
- Use social media strategically to build reach and engagement
- Measure results with simple analytics tools and adjust strategies accordingly
- Create an integrated action plan for digital visibility in your own context
Kursoversikt
This course is available on demand.
Sted
Dato
Varighet
Pris
Sandefjord/Oslo
On demand.
6 weeks duration
- Module 1: Branding and positioning – defining values, messages, and tone of voice
- Module 2: Content and channel strategy – planning for social media and digital platforms
- Module 3: SEO basics – on-page optimization, local SEO, and quick wins
- Module 4: Measuring digital performance – simple tools and key metrics
- Module 5: Case project – developing a digital visibility action plan
Assessment is based on the submission of an individual digital visibility plan for a chosen case. Successful completion awards 5 ECTS credits.
The course is delivered as a blend of four interactive online sessions with lectures, demonstrations, and exercises, followed by a final on-campus seminar. Online sessions ensure flexibility and gradual progression, while the seminar focuses on applying strategies in practice and presenting the digital visibility plan for feedback.
Participants should have basic digital skills. Admission requires prior education, vocational training, or relevant work experience in marketing, communication, or business.
For questions about the course contact our course director.
Henrik Eidi – henrik.eidi@gokstadakademiet.no
